Buddy Valastro
We all have seen the relationship you have with your mom. Tell us about your relationship with your dad, outside of the bakery. | How did you propose to her? On one knee in my house. I was going to do this big thing in front of the families, but I had the ring and I just wanted to give it to her. I was just so excited. We had a really wonderful evening and I just said, "Hey, I love you." I asked permission too. So being a good Italian boy, you to talk to her parents. How many cakes did you have to pay for her dowry? (Laughter) Lots of cakes, lots of cakes. My in-laws are great. They are like us. I didn't marry my wife because she was Italian, but it made things a lot easier. In the sense that she understood the traditions, and this and that. I went and asked her parents and they were really happy. You asked them before you asked her? Yes, absolutely. So they knew before she did. You hafta. You hafta have the father's permission. I was actually shooting pool with my father-in-law in his basement. I asked him and he was ecstatic. Did you make your own wedding cake? Absolutely, it was huge. I worked two and half weeks just on the flowers. Tell us about the day you told your mother she was going to be a grandma. It's kind of weird on that because she has so many grandkids. I wasn't the first, but she was really happy. Well, you were the baby of the family. Anyone one of us she is happy. But there are just so many of them. (Laughing) There are twleve (12) grandchildren now. Does she spoil your kids? She spoils all the kids. She is a great grandma. She's always been there for everything. I've got a great mother. Will history repeat itself, and when the Cake Boss retires will they, your kids, be in the business too? I sound like my father. I really want them to go to school and not go through what I went through. But inevitably, when I see them here and see how much they love it, I can't change history. If it's gonna happen, it's gonna happen, you don't know. I don't know what the business is going to be like then. It might be a better business for them. It might not be so involved as it is for me. You don't know who's going to be creative enough to do it, or not. I am a clone of my father, if you look at pictures of my father and me. I can remember his arms and his hands. It's like a cast of him was made by me. I look at my son Buddy and it's the same thing. Who really knows. Do the kids come into the bakery and you mess around with them? Yeah, they come in and we play around making cakes. I remember being a little boy and rolling out dough and cutting cookies out, bake them and bring them home to mommy. I do the same thing with my kids. The kids are small now, but coming soon is baseball, play dates, girl scouts and school events. In business, you're a lot like Louis, you have to be there all the time to make sure that everything is perfect. Yet you are a devoted family man, that much is obvious. Right now, it's easy to devote the time to things that you are persuing, because they are little, but in the back of your mind is this nagging little thought of being there for your kids, and your obsession of needing to know what's going on at the bakery. You're already thinking about how you are going to deal with it. Have you figured it out yet, or are you leaving that for when it happens? I haven't figured it out yet. I have to pick and choose my battles. I know there are going to be certain games that I ain't going to make. It's just the lifestyle. If I'm not there, I'll make sure that my wife is there. My dad didn't come to all my games. I'm not going to sit here and lie. But when he was there, it was special. I knew he was doing things for the right reasons, for my future. I hope that my kids will understand that. I never thought that I would understand my dad the way I do now. I remember he used to go home and sit in his chair and I could see his 'wheels' were turning, scratching his head, so many pressures. Inevitably being in business you have to eat shit. Sometimes I want to tell some of my employees to go....., but you can't always do that. What's down time for you? Lately, it hasn't been at all. I'm working 12-18 hours a day, 6 days a week. So on the 7th day you rest? In the fetal position on my couch. (Laughing) Let's talk a little bit about the show. We've talked to a number of Challenge contestants. Rob Sobkowski being one of them. That's where we were first introduced to you. How did that parlay into TLC TV show? They (TLC) actually saw Challenge footage. Another competitor from Challenge sent them a tape, coincidently I was on that tape. They must love that. I'm not going to say who, or what happened, but when they sent the tape to TLC and they saw me, they said, "we love him." They called me and asked if I wanted to do a show. I always had an idea for a show and I think it would be awesome. I took a camcorder and ran through the bakery and sent it out to them. The next day I had an offer, they said they wanted me. Boom. This was December too. That's pretty amazing. I want to talk to you, not necessarily the network and/or the show, about the cake you made for Kerri Vincent. We're very egotistical Italians, that's who we are. What was it like making cakes for her. I'll tell you the truth, I'm going to be 100 percent honest. A lot of that, Challenge, is hyped up. She's actually a sweetheart. She and I have a great relationship. That Challenge in particular, was probably my worst Challenge. Reason being, when I went to that Challenge, I already knew that I was going to have a TV show. Coincidentally, I found out the day before the Challenge. So your mind was in a completely different place. I remember being in Challenge and preparing, with my brother-in-law who was my assistant, finding out it was Kerri's cake. Honestly, I could give shit. We had a game plan for a cake for a 16 year old girl. When I found out it was Kerri's cake, I should have changed the total design, which I could have, but I didn't care. If that makes any sense. I couldn't focus, I had so much on my mind. It's funny, because the producers of Challenge are the producers of my show. My producer, Art, said to me, "You could tell. You were just zoned out." I really was. My brother-in-law took the reins of that competition. When it came to Challenge, a lot of times I felt like I got ripped off. It's kind of manufactured I definitely should have won the "Wedding Cake Surprise." I did a wedding cake and groom's cake. I should have won that hands down. I remember that Challenge. Your cakes were gorgeous, that groom's cake was amazing. I am big enough to admit when I should lose. When I did Scar, the Lion King cake, that was no comparison, my character should have won hands down. After that competition, just to give you an example of the type of person that I am, I didn't even know what modeling chocolate was at that competition. Me and Mike became very friendy and he turned me onto it. It's like competing with a handicap. Most of his stuff is done out of modeling chocolate. Once you've played around with it, you can do some amazing things. When you think of the scope of my lion, the whole thing was made out of cake and we covered it in fondant. If I'd a used modeling chocolate it would have looked 200 times better. There were things I took from that and I made myself a better cake decorator. Challenge allowed you to become exposed to different techniques. Yes, now I feel very well versed. That's what separates me from a lot of cake decorators. I don't have a style. You give me buttercream and you want me to do an old fashioned buttercream wedding cake, no problem. You want me to do a cake with fondant and sugar flowers, no problem. Something whimisal, topsy-turvy, with hand painting on it, a modeling chocolate figure, now I can do them. The people who do modeling chocolate figures, usually don't do sugar flowers. You know how many people can't make a buttercream flower? I'd say 3/4 of the competitors can't. You're in a different situation though. There are other, you may not know this, cake makers on TV (Laughter). The difference is that you have a tremendously busy, thriving bakery. You're not a pastry chef in a restaurant. You've got a bakery that's kicking butt 7 days a week. You have the daily retail business going on simultaneously while you are creating cakes. You bring a totally different feel to this. I agree. The big part of why I wanted to do this was to bring back some respect for the bakers. I honestly feel like I'm a baker. I'm not trying to knock Duff. He's a nice guy. Me and him are two different worlds. We agree with that. If I'm allowed to ask, because people are going to want to know, and we're not asking because we don't really care. Why wasn't it the 'other' network. (Laughing) There are a lot of rumors back and forth with that, that they didn't think I was good enough, or whatever. I always envisioned myself maybe on Foodnetwork, because I didn't know much about TLC, but I couldn't have found a better home. I'm not competing against anybody, it's my own game. TLC has put me in the position to be their baker, chef, whatever you want to call it. I'm the only one really. They're an amazing network. It's more of a broader audience than Food. Shame on Food, they had me on these Challenges and they never approached me. We have nothing bad to say about Foodnetwork, but what I see here with your show is there is much less manufactured and more of showing what is happening. That's it, you get an Italian bakery in Hoboken as busy as we are, you've got a show man. It's easy. In the past we have always spoken about the shows and any time we said the word cakes, they said, "We have a cake show." Mine is not a cake show, it's about a bakery and has a family dynamic. I think the show shines more because we are on TLC than Food. I mean I watch Foodnetwork shows. I think it's a great network and I know a lot of the people over there. If I wasn't on Challenge I probably wouldn't have gotten the gig. But TLC saw something in me that I guess Food didn't. It's kind of bitter sweet in a sense. We're the number one food show on television and it's our first season. If there was any doubt at Foodnetwork, what am I supposed to say, ha ha. You've got to have class. Exactly. You don't want to be a jerk, but listen, we're just doing what we do. But you do go home and go "ha ha." You have that in a sense. I don't need anyone to tell me. I've been a baker for 20 years and I see, this is the truth, my niche in the market, there's not a real baker on TV. A full fledged baker. I'm the only one. I'm talking about somebody born and bred. Bakers didn't go to culinary school. You went to culinary school by being in a bakery making cakes. That's it. When you're a pastry chef, it's a different mentality than a baker. I've been saying for years that there's not a baker on TV. We talk to a lot of chefs. Many tell us, "I went to school, came out, got my first job and wasn't prepared for what to do." Techinique and actually doing it are two different things. When you are in the CIA, you have to make your cake as your final project. Come to the bakery and you have to make 500 a week. It's a different type of animal. How has the show changed your life? Both good and bad, start with the good. Good, I think I'm helping a lot of people. I think I'm putting bakers on the map. The RBA (Regional Bakers Association of America) is very supportive of me and they are so happy. Even the different suppliers are saying that I'm bringing life back to the bakeries. Letting people know that bakeries are still around and it's a great thing. Kind of like when we were young, we'd go to the bakery. For me to be able to help that, that's huge. Honestly, at the end of the day, all bullshit aside, that's who I am. I want to bring back that sense of homemade, from scratch. I want to get people to not want to go to the big lot stores and buy mass produced pies which might have been sitting in some freezer for who knows how long, with all kinds of preservatives. You pay a little bit more, but inevitably, you get what you pay for. The personal side, how has it changed you? I don't have a lot of time with my wife and my children. When I go places I get recognized a lot, it's a great feeling and all, but it's crazy. I'm the type of guy I'll never say no to a fan, shake a hand, take a picture or sign an autograph. Knowing my personality it's tough. Do you find that it keeps you 'in' more? Oh yeah, I'm working 12-18 hours days. I go home and basically I'm kaput! My head hits the pillow and I'm out in 3 minutes. It's a good thing that Lisa came into your life and likes to be at home. I'm lucky, but I hope it's not like this forever. You can't run like this forever. I'm trying to get situated more. I'm the type of person to figure out systems. I'll figure out a system for this and get my life back to the way it was, it just might take me a year or so. You're just going to start your second season. How long do you see yourself doing this, or is it still too new to think about that? It's too new, but when I think about the possibilities of the cakes, I could do this forever, until people get sick of us. I think the difference is that we bring such a different family dynamic. We hear in the industry that other networks are using Cake Boss as an example. It's being used as a standard and we only did one season. Many people don't know that you have a huge heart for charity. Like most people who have a passion for giving, it's not an accident that you are quiet about it and it reminds us what you said about your dad. From a young age, here's a perfect example, every night we send cakes to the homeless shelter. We at GGM are very much about Good Giving. Tell us why your charity work is so important to you, beyond what your father ingrained? It's gone to a whole new level. I never thought my autograph or my cakes would pay so much. If the money is going for a good cause, for a cake that I make, how can you say no to that. We do Cupcake For A Cause every year and that's for kids with cancer. How the hell could you not want to help? I cry just thinking about it, it goes right to my heart. Tell us about Cake for 10. What do you remember most about that experience? It was weird for me to hear that kids, from Make-A-Wish, wanted to make cake with me, I was, "Holy Shit." There's Jordan, Bon Jovi, I'm just Buddy the Baker. Right off the bat, I'm astonished. It was so amazing to see the joy that I brought to their faces. I didn't do much. I just hung out with them and made a cake with them. That's what life is all about. What these kids have gone through, and they want to spend a half hour or hour with me making a cake? I can't say no to that. Anyone who would say no to that is heartless. Anything I can do, I'm going to do. I'm honored to be part of Make-A-Wish. Kids want to see me, really? I could never say no. My father would kill me. You've got to try and stay humble, stay true to your roots. I am who I am. Here is your soap box moment. What is it about you that people don't know, that would surprise them to learn about you? I remember years ago I used to get really mad when I used to watch Challenge, and I'd see people blog about it. People thought that I was arrogant or that I was jerk off. That really bothered me because I know who I am. I am an honest, hard-working, family man. I know I'm not the best cake deocator in the world, but I know what I do, I do well. I've earned my stripes to say I know enough about cakes to get the respect I deserve. I want people to know that I am a family man. I yell and scream sometimes, but it's part of my life. I'm Italian, I'm very passionate. When you see me talk, I talk with my hands, it's a little bit of everything. But I do a lot of good and I'm really trying to help an industry. I want bakers to get some recognition because of what my show does. I want people to go back to making scratch recipes. A lot of times Buddy, people mistake confidence for arrogance, because of the way we present things, and I'm going to go back to north Jersey here. You know it, you lived it. What I applaud about what I hear in your voice is the same thing I live my life by, I can't put my light under a bushel because somebody else is initimidated by it. You can't. At the end of the day, I know that I'm good. I've been doing it long enough and have seen people's reactions and have made thousands and thousands of people happy with the cakes that I've made. People don't like what I do, what can I say? I know what I'm talking about, I've done it a long time. When you look at our fan base, there is a lot more positive than negative. I guess a lot more people want to see me do what I'm doing. Our standards are highest for ourselves than for anybody else. I don't think people realize how hard we are on ourselves. It's funny. This past week we did a cake of the solar system. It wanted to fall so bad, it wanted to fall sideways. Everybody kept telling me to give up. I said, "I do not give up. I was not raised to give up. I'm not a quitter." I figured it out. I think in this country we are racing to mediocrity. That can tend to make us harder on the people around us, but we don't expect anything more than we expect from ourselves. My team sees me at 6 o'clock in the morning and I'm here until the cameras are done. It's not like I stroll in, in a suit and tie and throw on my chef coat for an hour and leave. It's not like that. People don't realize that we work day to day, week to week. I got a request for a robot cake last week, that had to move like a robot and had two days to do it. I went to the toy store, bought toys, cut them up, to figure out how I was going to do this. We worked from 6 a.m. - 1 a.m. two days in a row, but I figured it out. It sucked, but I did it. Will that be on an episode? Yes Good, we can't wait to see the results. We loved the roulette wheel and the fire house from the first season. (Lou) My favorites are the one with all the piping, the traditional. Those are my favorite, I don't get to do too many of those. I can do those blindfolded. You did do that blindfolded! I did. A quote I'd like to do back on that soapbox thing: My favorite part of the show is when I get families who come to the bakery to visit and they tell me Cake Boss is the only show they can sit together and watch as a family. Mom likes it, Dad likes it, the kids like it, Grandma and Grandpa. Families are coming together for half an hour to watch my show. Cause I'm a family guy, that means a lot to me. And it tastes good. My dad always said to make an impression on people that is good for you. I'm bringing families together. Mission accomplished. What are your hopes for the future? Keep going with Cake Boss. Get bakers recognized out there. I set my goals pretty high. I'm sure the world is going to see a lot of me doing a lot of different things. I want to cook and do other shows, because I can cook too! My idea with cooking, no formal training, like how I bake, the school of hard knocks. When I cook it's that north Jersey, old school Italian, Sunday sauce. Yea...we know... story of our lives.. |